Hi, I’m Ellie. A country-loving, outdoorsy, first-time mum and dog mum to two overly friendly black Labradors.

In my 20s, I was really focused on my career. I worked hard, climbed the ladder, built a life which revolved around my work, and started to plan for the future.

But over time, I started to realise that the life I had built depended on an income that I had very little control over.

Pay rises were slow. Bonuses were never guaranteed. And even on a good salary, the lifestyle I wanted long-term would realistically require two full-time incomes to sustain it.

Once I became a mum, that started to feel like a much bigger trade-off than it ever had before.

I didn’t want to stop working. I just wanted more autonomy over how and when I worked, and how much I earned.

So I began building an additional stream of income online alongside my career. Something that would give me more choice in the future without needing to sacrifice the lifestyle we had worked hard to create.

Now I help other ambitious women do the same.

Women who enjoy their careers but are starting to feel frustrated by how much of their time it requires in return for a level of income they do not fully control.

Women who want more flexibility, more autonomy, and more choice over their time, their income, and where life takes them next.